Self IMAGE, (Autobiography)
IMAGE the guide
Established in Cairo, Egypt in 1992, now the most circulated & widely
distributed interior design publication in Egypt.
IMAGE guide is an annual highly specialized guide in interior design and
fine furniture. It brings together a wide spectrum of products and
services from interior design, fine arts and furniture.
IMAGE guide has been successfully existing as a great opportunity to
show case and launch new products, businesses and services.
From Baroque to Ultra-Modern furniture, this highly specialized
publication features the sleekest styles from the country’s top
furniture and interior design companies.
Issued of the highest quality printed material, IMAGE guide has
revolutionized home furnishings in Egypt with outstanding furniture,
lighting, carpets, bathrooms, kitchens, windows and doors designs that
have left our readers gasping with delight.
IMAGE has fervently catered to its readers by paying meticulous
attention to every aspect of home furnishings that have provided a
revelation with the turn of every page.
We at IMAGE, look back to the past twelve years with a sense of pride at
what has been achieved, but with a sense of complacency about the
future, with constant endeavors for excellence.
Clientele base includes:
- Top interior designers
- Industry-related manufacturers,
- Wholesalers
- Retailers
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Our Vision
To be the ultimate guide for integrated interior design solutions in the
Middle East
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Our Mission
To provide our clients with the best medium for year round
advertising of their products & services
and
our costumers with the latest market trends and industry-related
products & services available.
Building on Success
The guide is crowning its success with the addition of interviews with
interior designers who will enrich IMAGE guide with their ideas and
designs. Adding value to our valued customers.
Our web site www.image-interiors.com was launched in February 2005
Benefits to Advertisers:
IMAGE provides advertisers with the highest return on investment, with
annual advertising offers that provide maximum returns with minimum
investment compared to monthly advertising.
IMAGE guide also provides the highest reach for small clients with
limited budgets, ensuring that they meet their objectives in advertising
with us. Our client loyalty level on 'issue to issue' basis is a
stunning 85%!
Customers view IMAGE guide as a reference that they can go back to
throughout the year as opposed to magazines that they briefly scan and
then forget about. Each issue of IMAGE guide is an extension of past
issues to steady clientele base growth.
Recently, for the past 3 years, our clients started benefiting from our
Pan-Arab distribution, they now expanded there customer lists to supply
for the regional demand.
In 2005, with the launch of our website, our clients are now enjoying a
presence on the web.
Our “Know How”
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We are family |
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High end
professionals |
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Experienced
creative solutions |
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Trendsetters |
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Value added |
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14 years
of experience |
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Wide and
selective |
Circulation & Distribution
Circulation: 20,000 copies
Readership: Reaches 40,000
costumers
Frequency:
IMAGE guide is published annually, round
the month of October.
Target Segment
Psychographics of Target Segment
They view themselves
as ‘la crème de la crème’ of
the society -
Brand conscious; they prefer to purchase their
services & products at well known designers & retailers
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They associate expensive items as ‘worth it’
Distribution channels:
Direct Mail to well selected readers and subscribers
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Complementary copies to our clients
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Direct ‘door to door’ distribution
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Exhibitions
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Direct sales at retail outlets including:
o Major Bookshops
o Newspaper stands
o Coffee Shops
o Supermarkets
o Gas stations mini-marts
o Drug stores
o Summer highway stops
o Country clubs
o Clothing
o Hotels
Geographical Distribution:
Photography shooting sessions
You can enjoy IMAGE agreements dealing with the recommended ‘high end’ professional
photographers in the furniture industry. Ask for our shooting special prices.
Advertising
Image catalogue page size = 23 x 32 cm.
Advertising rates includes free designing and layout.
General Information
Publisher:
Published by IMAGE publications.
Designed, styled and printed by BONUS design house.
Printed at RAIDY printing press SAL, Beirut Lebanon
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